Florence Henderson was a spokesperson for which product for twenty years?
Florence Henderson, best remembered for her starring role as mom Carol Brady on the TV show “The Brady Bunch,” died yesterday at age 82.
Henderson was the spokesperson for Wesson oil (because it had that “Wessonality”) and appeared in television commercials for Wesson from 1976 until 1996.
Henderson remained busy until her death, hosting shows, doing guest roles, and popping up frequently in live shows and public appearances.
Wesson cooking oil is a brand of vegetable oil manufactured in Memphis, Tennessee and sold by ConAgra Foods. Historically, Wesson was cottonseed oil, but as of 2009 the products currently sold under the Wesson brand are oil mixtures that may include canola oil, corn oil, soybean oil or sunflower oil.
The longtime spokeswoman for Wesson cooking oil was actress Florence Henderson, Although she sang the jingle, the word “Wessonality” was actually coined by a copywriter named Mark Itkowitz at BBDO New York in 1976.
His initial concept was to use the Sam Cooke version of the song “Personality”. It was Jim Jordan, who was BBDO’s Creative Director who suggested using the version by Johnny Mercer as the basis for the campaign. Florence Henderson would appear in television commercials for Wesson from 1976 until 1996.