Ray kroc first became involved with mcdonald’s as a salesman selling what item to the restaurant chain? – 2017

ray kroc first became involved with mcdonald’s as a salesman selling what item to the restaurant chain?

Ray Kroc was an American entrepreneur best known for expanding McDonald’s from a local chain to the world’s most profitable restaurant franchise operation.

Multi-Mixer salesman

In 1954, at the age of 52, Kroc was making his rounds as a struggling Prince Castle Multi-Mixer salesman when he came across the McDonald brothers’ (Richard and Maurice) small hamburger shop in San Bernardino, Southern California.

The establishment was simple, serving only a few items: hamburgers, french fries, soft drinks, and milkshakes. These two brothers became one of Kroc’s best customers when they purchased several of his machines from his otherwise dying business.

Kroc, curious about why the McDonalds were purchasing so many mixers, investigated the establishment further. With his keen sense of what American consumers were looking for when eating out, Kroc suggested that the brothers expand their presence.

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