ray kroc first became involved with mcdonalds as a salesman selling what item to the restaurant chain?
Ray Kroc was an American entrepreneur best known for expanding McDonalds from a local chain to the worlds most profitable restaurant franchise operation.
In 1954, at the age of 52, Kroc was making his rounds as a struggling Prince Castle Multi-Mixer salesman when he came across the McDonald brothers’ (Richard and Maurice) small hamburger shop in San Bernardino, Southern California.
The establishment was simple, serving only a few items: hamburgers, french fries, soft drinks, and milkshakes. These two brothers became one of Kroc’s best customers when they purchased several of his machines from his otherwise dying business.
Kroc, curious about why the McDonalds were purchasing so many mixers, investigated the establishment further. With his keen sense of what American consumers were looking for when eating out, Kroc suggested that the brothers expand their presence.