SodaStream: Bottled water is ‘marketing scam’ U.S. -Yahoo news
SODASTREAM CEO: Bottled water is the ‘biggest advertising and marketing scam ever’
Shares of home carbonated beverage maker SodaStream (SODA) have been on a tear since January, with shares up more than 130% since the beginning of the year.
The company has recently been at war with the bottled water industry.
Last month, SodaStream launched a new video campaign called “Shame or Glory,” which features stars from the hit TV show “Game of Thrones.”
“Basically it’s a walk of shame, only it’s about plastic bottles because the plastic bottles are indeed very shameful to the planet where we’re using so many of them and they that they just become trash in the oceans and in parks and whatnot it’s a disaster. It’s a major hazard to humanity and to our planet,” SodaStream CEO Daniel Birnbaum told Yahoo Finance in the video above.