The need for mobile speed #UnlockMobile #SpeedMatters Unlock Mobile and Speed Matters
Google: Slow-loading sites frustrate users and negatively impact publishers. In fact, we’ve found that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load and our models project that mobile sites that load within 5 seconds vs those that load in 19 seconds earn up to 2x more revenue.
People have high expectations from their mobile experiences and simply being present on mobile is no longer enough. 1 out of 2 people expect a mobile site to load within 2 seconds. Our new toolkit will walk you through the steps to get your site up to speed. #SpeedMatters.
Additionally, sites that load in 5 seconds vs 19 seconds observed:
25% higher ad viewability
70% longer average sessions
35% lower bounce rates