what was the first department store to sponsor an annual thanksgiving day parade?
Gimbels department store began sponsoring a Thanksgiving Day parade in Philadelphia in 1920 and continued the tradition for over 65 years. It is considered the nation’s oldest Thanksgiving Day parade; Macy’s first sponsored a parade in New York City in 1924.
The Macy’s Thanksgiving Day Parade is an annual parade presented by the U.S.-based department store chain Macy’s. The tradition started in 1924, tying it for the second-oldest Thanksgiving parade in the United States with America’s Thanksgiving Parade in Detroit (with both parades being four years younger than the 6abc Dunkin’ Donuts Thanksgiving Day Parade in Philadelphia).
The three-hour Macy’s event is held in New York City starting at 9:00 a.m. Eastern Standard Time on Thanksgiving Day, and has been televised nationally on NBC since 1952.