which brand is the official athletic footwear and apparel sponsor of the 2017 tcs new york city marathon
While the partnership officially launches in 2017, New Balance will move into the partnership gradually, starting in 2016, by expanding on its current role as the footwear and apparel sponsor of the Airbnb Brooklyn Half by becoming the title sponsor of the New Balance Bronx 10-Mile and the New Balance 5th Avenue Mile.
Following the event for the announcement at the brand’s NYC storefront on Fifth Avenue, Rob DeMartini, president and CEO of New Balance, spoke with Footwear News about how the partnership with New York Road Runners came to fruition.
Sunday, November 5
The New York City Marathon 2017
#TCSNYCMarathon app is open! Apply to run 26.2 thru all 5 boroughs of NYC & cross finish line in @CentralParkNYC!https://t.co/Nr8in7eXlz pic.twitter.com/IxKPHk2AV7
— TCS NYC Marathon (@nycmarathon) January 17, 2017
That included at the news conference to announce the deal, where executives of the company and the NYRR all wore new NYRR-branded black running jackets made by New Balance with the New Balance logo.
But Rob DeMartini, New Balance president and CEO, said the partnership, which will include a New Balance retail store in the NYRR’s new running center in Columbus Circle, is about “something much bigger than running jackets.”