Which brand of laundry detergent introduced the iconic ad line, “Ring Around The Collar”?
Answer: Wisk was launched in 1956 as the first liquid laundry detergent. The brand was widely known for its successful “Ring Around The Collar” campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product’s ability to help fight them.
The campaign received significant criticism decades later for being misogynist, with the implication that it was the fault of wives for letting their husbands leave home with dirty collars. After company changes, the slogan was changed to “science of stain fighting” in 2010.