Which chocolatier is credited with the idea of gifting chocolate on Valentine’s Day?
Answer: Richard Cadbury, the son of Cadbury founder John Cadbury, created the first heart-shaped box of chocolates for Valentine’s Day. A marketing genius, Cadbury began putting Cupids and rosebuds on heart-shaped boxes in 1861: even when the chocolates had been eaten, the box itself could be used again to store mementos. The popularity of the boxes has only grown over the years. Each year, over 36 million heart-shaped boxes of chocolates are sold around the world.
Richard Barrow Cadbury (29 August 1835 – 22 March 1899) was the second son of the Quaker John Cadbury, founder of Cadbury’s cocoa and chocolate company.