Which watch company used the slogan, “It takes a licking and keeps on ticking”?
Answer: Timex is a watch company with roots that date back to 1854 and the Waterbury Clock Company. To date, Timex has sold over one billion watches. But it was in the 1950s that the brand established itself, with its celebrity-assisted, “torture test” advertising, using the famous line, “It takes a licking and keeps on ticking.” They showed Timex watches being subject to various kinds of “torture tests” to demonstrate their durability, shock resistance, and/or superior waterproofing. By the end of the 1950s, one out of every three watches bought in the U.S. was a Timex.
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American manufacturer company founded in 1854. The company is now a wholly owned subsidiary of the Dutch conglomerate Timex Group B.V..
In 1854, the company was founded as the Waterbury Clock Company in nearby Waterbury, Connecticut. In 1944, the company was thought to have become insolvent, but it was reformed into Timex Corporation, being the only current successor. In 2008, the company was acquired by Timex Group B.V, and was renamed into Timex Group USA.
The company is known for being one of the first to create and develop digital watches, notably the Ironman line of digital watches, named after the Ironman World Championship triathlon.