Which website created the term “Cyber Monday” during the 2005 holiday season?
Cyber Monday is a Shop.org-coined term for the Monday after Thanksgiving, which is seen by many retailers, shoppers and the media as the official kick-off to the online holiday shopping season.
The term “Cyber Monday” was invented by Shop.org, part of the U.S. trade association National Retail Federation. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.
According to Scott Silverman, the head of Shop.org, the term was coined based on research showing that 78% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004.
Today, Shop.org is a community that’s truly “by the member, for the member.” This is THE place to connect with retailers and industry pros who know and love the world of digital retail.