shot on iphone campaign 2017
Apple reboots ‘Shot on iPhone 6’ campaign with all-new photos from the iPhone 6s
— Lexi Monaghan (@Lexi_Monaghan) March 1, 2017
Introducing the “Shot on iPhone 7” Campaign
The latest UGC campaign from Apple saw commissioned pro and amateur photographers to take low-light photos with their iPhones.
After hearing back user feedback about the camera on the previous model, where it struggled to take nice shots in the dark, Apple wanted to address the fact that the iPhone 7 was much better at handling low-light photography.