Daily Bread for 9.6.15 – 2017


Good morning, Whitewater.

Sunday in the Whippet City will be sunny and hot with a high of ninety. Sunrise is 6:25 and sunset 7:20, for 12h 54m 45s of daytime. The moon is a waning crescent with 38% of its visible disk illuminated.

Friday’s FW poll asked if, contrary to the views of police in the German city of Bad Oeynhausen, a Shetland pony should be allowed to ride in the back of a Fiat hatchback. Just over seventy percent of respondents (70.83%) said, sure, they love it.

The original Piggly Wiggly Store, Memphis, Tennessee. Via Wikipedia
The original Piggly Wiggly Store, Memphis, Tennessee. Via Wikipedia

On this day in 1916, Clarence Saunders begins to revolutionize grocery shopping in America:

After leaving Clarksville, Tennessee, on September 6, 1916, Saunders launched the self-service revolution in the United States by opening the first self-service Piggly Wiggly store, at 79 Jefferson Street in Memphis, Tennessee, with its characteristic turnstile at the entrance. Customers selected goods for themselves from the shelves and paid cash.

The store incorporated shopping baskets, self-service branded products, and checkouts at the front. Removing unnecessary clerks, creating elaborate aisle displays, and rearranging the store to force customers to view all of the merchandise were just some of the characteristics of the early Piggly Wiggly stores. The concept of the “Self-Serving Store” was patented by Saunders in 1917.

Though this format of grocery market was drastically different from its competitors, the style became the standard for the modern grocery store and later supermarket. By 1922, six years after opening the first store, Piggly Wiggly had grown into 1,200 stores in 29 states. By 1932, the chain had grown to 2,660 stores doing over $180 million annually. Piggly Wiggly stores were both owned by the firm and franchised.

The success of Piggly Wiggly encouraged a raft of imitators, including Handy Andy stores, Helpy Selfy stores, Mick-or-Mack stores and Jitney Jungle, all of which operated under patented systems.[1]

Saunders then listed Piggly Wiggly on the New York Stock Exchange.

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