The Citizens Advertising Takeover Service (C.A.T.S. – get it?) replaced all the advertisements in one London Underground station with pictures of cats. For two weeks, commuters at the Clapham Common tube station will be greeted by adorable kittens instead of ads hocking Vitamin Water or the 15th Jason Bourne movie. Could this be paradise?
C.A.T.S. is the brainchild of Glimpse, a creative collective aimed at positive social change. Glimpse founder James Turner said the idea came from a prompt: to “imagine a world where friends and experiences were more valuable than stuff you can buy.”