Post 62 in a series. When Green Turns Brown is an examination of a small town’s digester-energy project, in which Whitewater, Wisconsin would import other cities’ waste, claiming that the result would be both profitable and green.
In the 12.15.15 meeting at which the Donhoue firm advocated note merely wastewater upgrades but waste importation into Whitewater, Donohue’s Mike Gerbitz contends that Whitewater’s large digester capacity (no longer needed locally) is a boon to the city, and that the earlier expenditure (now excess capacity) justifies a new program of waste importation. In fact, his assessment is ill-considered, and represents a garden-variety economic fallacy that one can easily spot and refute. (Whitewater paid over one million dollars in consulting fees for thinking such as Gerbitz’s.) Here’s his argument, appearing at 29:31 on my video of the meeting (I’ll address his claims about what other communities are doing in future post):
I’ll offer some other perspective….And a number of communities in the upper Midwest, particularly here in Wisconsin have decided to leverage some of the investment previous generations have made to make wastewater treatment more cost effective. Thirty-five years ago somebody built, somebody decided to build, very large digesters, okay? Today you’re only using a very small fraction of that capacity, that this community has paid for, and is done paying for, and has been done paying for a long time….
Gerbitz either doesn’t know – or hopes his audience doesn’t know – that he’s committed the economic fallacy of sunk costs, of believing that past expenditures should bind future action.
On the contrary, it’s irrational to commit to a future course simply because one has spent lavishly on a project in the past – one looks at the present possibilities for spending, and decides from among all present options what’s best going forward. (I’ll show later that advocacy for waste importation going forward rests – indeed requires – ignorance of the real costs of the project, including the side-effects of it.)
Julia Galef explains the fallacy in greater detail:
So I want to introduce you to a concept known as the sunk cost fallacy. Imagine that you’re going to the store and you’re halfway there when you realize, “Oh wait, the store is actually closed today.” But you figure, “Well, I’ve already come ten blocks. I might as well just go all the way to the store, you know, so that my ten blocks of walking won’t have been wasted. Well, this is a transparently silly way to reason and I doubt that any of us would actually go all the way to a store that we knew was closed just because we’d already gone ten blocks.
But this pattern of thinking is actually surprisingly common in scenarios that are a little bit less obvious than the store example. So, say you’re in a career and it’s becoming more and more clear to you that this isn’t actually a fulfilling career for you. You’d probably be happier somewhere else. But you figure I’ll just stick with it because I don’t want my past ten years of effort and time and money to have been wasted. So the time and money and effort and whatever else you’ve already spent is what we call the sunk cost. It’s gone no matter what you do going forward. And now you’re just trying to decide given that I’ve already spent that money or time or whatever, what choice is going to produce the best outcome for my future.
And the sunk cost fallacy then means making a choice not based on what outcome you think is going to be the best going forward but instead based on a desire not to see your past investment go to waste.
Once you start paying attention to the sunk cost fallacy you’ll probably notice at least a few things that you would like to be doing differently. And maybe those will be small scale things like, in my case, I now am much more willing to just abandon a book if a hundred pages in I conclude that I’m not enjoying it and I’m, you know, not getting any value out of it rather than trudging through the remaining 200-300 pages of the book just because I don’t want, you know, my past investment of a hundred pages, the time that I spent reading those hundred pages to go to waste.
And you might notice some large things, too. For example, I was in a Ph.D. program and started realizing, “Gee, this really isn’t the field for me.” And you know, it’s a shame that I have spent the last several years preparing for and working in this Ph.D. program but I genuinely predict going forward that I’d be happier if I switched to another field. And sometimes it really does take time to fully acknowledge to yourself that you don’t have any good reason to stick with the job or Ph.D. or project that you’ve been working on so long because sunk costs are painful. But at least having the sunk cost fallacy on your radar means that you have the opportunity at least to push past that and make the choice that instead will lead to the better outcomes for your future.
(It’s worth noting that attempts to refute the claim that costs should be calculated on the margin – and sunk costs ignored – often involve either appeals to the value of concealing past mistakes or contentions that people in real-world situations disregard an on-the margin analysis. Concealing past mistakes is of no advantage for policy here, and does not apply to a capacity now fallen into desuetude when a nearby dairy left the area; claims that people sometimes act otherwise than by following a margin-based assessment only show that some – such as Gerbitz, in this case – either act wastefully or seek to persuade others against a rational outcome.)
Over a million dollars for these consultants – but for it all, garden-variety error presented as sound advice.