“It’s ugly, but it gets you there” was the 1969 advertising slogan for which car?
Answer: Back in 1969, Volkswagen ran a print ad with the tag line, “It’s Ugly, but It Gets You There.” However, instead of displaying an image of its Volkswagen Beetle it featured the U.S. Lunar Module, the first of many lunar excursion modules to land on the Moon. Clever considering the ad used one of the greatest feats in human history to catch consumers’ eyes but also came across as so honest as at that time Volkswagens were considered eyesores. The ad campaign resonated with car buyers and propelled sales of Volkswagen through the roof.
Technical details, equipment specs and colours of the model presented here may vary from country to country. For more detailed information select your country’s local Volkswagen website.
**) This model can no longer be ordered with customized equipment. Nonetheless, you can still select from a wide range of fully assembled vehicles with many different equipment versions and motorizations. We are convinced that you will find the model of your choice. Please don’t hesitate to contact your Volkswagen dealer to assist you with your choice.
EXTERIOR. Dynamic, sporty, confident: the Beetle has arrived in the 21st century, setting new standards without betraying its roots. A new diffuser and the bumper with its bold new insert showcase its cool understatement.
INTERIOR. New and trendy: The “Web” fabric upholstery is available in Titanium Black for the new Beetle. In the Beetle Design, the “Pepita” fabric seat cover is available in Titanium Black, Nutria Beige and the combination Titanium Black/Nutria Beige. And for the R-Line, the “Check” seat cover is available in Titanium Black, Nutria Beige.