What company’s iconic logo was created by an Oregon college student for just $35?
Answer: The Nike “Swoosh” is a corporate trademark created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. “I don’t love it,” Knight told her, “but I think it will grow on me.” For her services, the company paid her $35. In 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond, and an envelope filled with 500 Nike stock to express his gratitude. The Nike “Swoosh” is now one of the most recognized brand logos in the world.
Nike, Inc is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.