Why UGC Sells? How UGC Helps Promote Your Brand – 2017

Why UGC Sells? How UGC Helps Promote Your Brand


User-Generated Content has been there for a couple of decades at least. However, it has only been made use of in recent times by corporate brands. Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Reddit, online forums, etc. all make plenty of user-generated content on a daily basis. Corporate brands have started encouraging users to post content about them, which the brands share on their own walls, pages and websites. This has led to huge social media frenzy, following which users started participating in the UGC social media brand wagon.

UGC is 50% more reliable than any other media

Users trust what another totally unrelated user says about a product than what the manufacturer says about it. UGC is a sort of testimonial but it is not always customer feedback, as a testimonial usually is. When it comes to UGC, customers participate out of their own accord and write about you or even get encouraged to do so by some reward. Sometimes, they might even do so out of love for the brand.

Starbucks, Coca Cola, Lays, Lego, Microsoft, Pepsi, Heineken, etc. created some of the best viral trends in social media using user-generated content. Lego gets close to a maximum of 10 million views per UGC video. In these brands, users participated out of brand loyalty and love for their favorite brand. When the brands reposted the users’ content on their pages, those customers became overjoyed, which led other users also to participate. This created a chain reaction, which led millions of users to participate.

UGC induces 20% more sales than ads

User-Generated Content can induce 20% more sales than ads or any other kind of promotion. Since “word of mouth” is the most powerful marketing tool, UGC has a far greater reach than direct advertisements.

User-Generated Content intrigues fellow users

User generated content always intrigues fellow users. Companies and brands report higher percentage of impressions, engagements, results and returns, while posting user-generated content on social media. Self-promoted content can often find lesser engagements, while user-generated content finds maximum engagement.

User-Generated Content brings new customers

When there is strong brand impression on potential customers, they will most likely be willing to buy your product. UGC creates such impression, as potential customers will then want to be part of your UGC campaign. They will also talk about your brand to their friends, family and relatives. If the rewards and offers are attractive and compelling, their friends will join too and within no time, it will all multiply, into thousands of millions.

User-Generated Content is free but effective

UGC is not absolutely free. You either have to spend time or give them an offer, though offers can be covered within your product pricing and costs. The maximum you have to spend may be time to manage social networks. You may even employ someone to take care of social media promotions by sharing user-generated content. So, that will likely be your maximum cost for a whole load of returns.

So, User-Generated Content or UCG works far better than advertisements or other types of brand promotions. UCG is more close to the psychology of your customers and marks the evolution of consumer behavior, clearly as it happens.

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